Tuesday, October 27, 2009

A Plea to All Creatives: Stop Going to Work

Joe Duffy in his blog at Fast Company makes a plea today for everybody to get out of their workplace, to look for the place where they are most creative and productive:

Designers thrive on the information available to us through this newly heightened era of connectivity. That said, information is not enough. We need inspiration to continue to stretch and truly reach our creative potential. I don't believe that inspiration is sufficiently served up in even the most compelling office environments, nor among the most creative cultures. So we need to get out of the office. Design how you're going to work. Dial it into the rest of your life and vice versa. Be purposeful about what you do, where you are, where you really need to be in order to be happy and productive.

Here we are. This is how bad the status quo of office design is the US - where we have to make a plea to get out of the work place to achieve our most creative and productive state!

When will business owners realize that creating that productive zone in their workplace is a tool to get the best and most productive work from their work force. How can it not be a goal to make the magic place that Duffy describes in every workplace? Design is the key at the most base level - Lets think about what we are doing.

A Plea to All Creatives: Stop Going to Work

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